This would be a test for marketing and product branding people to consider what shape a word or phrase can be associated with in peoples brains.
Gestalt psychologist Wolfgang Köhler once devised an experiment asking what shape is in mind with the sound of a certain word.
One word was maluma
The other word was takete
The majority of the responsents in the test selected this shape
for the word maluma
and this shape
So we just need an interface where you type in the word and a shape is produced. Either at random or based on a very expensive algorithim.