Based on the simple premise that people love to find out what type they are, or at least have it confirmed that they are such and such a person based on the selection of multiple choice questions. I propose a flowers based personality assignment programme, that will assign a type of flower to you based on the selections you have made.
Complete nonsense of course, but a fun thing to do. You could even expand it into a whole new way to market flowers.
So lets say a partner answers some multiple choice questions about the loved one they wish to send flowers to, then certain flowers will be suggested as a true representation of who they are. The card included with the flowers could even be personalised to show the recipient that whoever sent the flowers took the time to match them with their best flower.
Florology, or some such pseudo-professional sounding dicipline.