It’s always puzzled me how radio broadcasters can claim they have increased their listenership, without the type of tracking that we have become used to from the internet.
Is it possible to attach a tracking code to radio broadcasts? So that any device that is playing that station will be registered in some outstanding way?
Could we infect all radios using the latest chirruping idea that can send files to devices using sound.
I suppose the problem is how can a normal radio, lets say it was made in 1992, broadcast information about what channel its tuned to in real time? Can we tag a broadcast that is activated to count when each individual unit is changed to that radio frequency?
I suppose the answer is no, but it would be a very saleable piece of data collection kit I imagine, if a radio station could track real time listenership and optimise their content based on these extremely accurate figures.
I love the radio.